Revolutionizing Business Buying: AI Decisioning Transforms B2B Commerce
B2B Commerce – Great ideas can come in small packages. It takes a team of innovators to recognize the value packed inside such ideas, but when unleashed, they have a potential to revolutionize industries. Take artificial intelligence (AI) for example. Its application spans many fields and markets, including business-to-business (B2B) commerce. AI Decisioning is rapidly transforming how businesses make buying recommendations, introducing more targeted and customized customer experiences and facilitating faster decision making. In effect, this technology has shifted the paradigm from traditional methods built on manual data input and vendor selections, to automated yet comprehensive analysis of customer purchase patterns. Reducing selection time and enhancing accuracy, AI Decisioning arms B2B buyers with enlightened product recommendations and significantly improves their customer experience.
Seamless customer touchpoints and hyper-personalized experiences are becoming the new standard, and businesses everywhere are leveraging the power of AI to achieve this. Innovations in commerce and payment technologies have allowed for the digitization of B2B workflows, making it easier than ever for companies to supercharge their operations. After all, enhanced efficiency is just what the market needs to stay ahead of the competition. Michael Affronti, SVP and GM of Commerce Cloud at Salesforce, shares his insights on the topic: “We’re developing predictive recommendations using AI and creating opinionated experiences that are tailored to our B2B customers. I’m determined to help them succeed by modernizing their processes.” Step into the future with AI technology—unlock unprecedented opportunities to unlock your business potential.
Fueled by the transformative power of artificial intelligence (AI), customer touchpoints are now imbued with a new vibrancy. From consumer-facing services to business-to-business (B2B) solutions, these advances are enabling streamlined workflows and personalized experiences, ushering in a new era of digital commerce for commercial customers. As Michael Affronti, SVP, GM of Commerce Cloud at Salesforce elaborates: “We’ve been exploring how AI can empower customers to exponentially scale their operations, all while enhancing the customer experience through predictive recommendations and opinionated experiences.” In today’s rapidly evolving market, organizations must embrace opportunities to strengthen their bottom line—and AI technology is a tool that has the potential to revolutionize the way they operate. Through delivering tailored interactions and streamlining tedious processes, AI provides a resourceful pathway to success.